About Berok Zindagi

Berok Zindagi is an initiative by Cipla that aims at helping patients with asthma & breathing problems live a better and unstoppable lives!

It is one of the largest initiative to create awareness of asthma by educating asthmatics about the condition and its right treatment i.e inhalers, thus encouraging asthmatics to openly accept and adopt inhalers to live a #BerokZindagi

Life Of An Asthmatic

Don't let asthma stand in the path to your dreams! Watch the story of Riya, a little girl with asthma, who dances her way to her dreams by following her doctor’s advice and using inhalers regularly. Kyunki Asthma ke liye #InhalersHainSahi

Inhalers Hain Sahi Song

Sau baaton ki baat ek yehin... Asthma ke liye, #InhalersHainSahi

Here's a song for people with asthma to inspire and empower them to make the right choice.

Sing along and share this song with your friends and family.

Breaking Inhaler Myths #InhalersHainSahi


Watch Satish Kaushik, Mandira Bedi and Priyanshu Painyuli break down the most common myths associated with inhalers. It's time to chose the right treatment for asthma - Inhalers. To learn more about inhalers, consult your doctor today.

Good advice for good breathing

We spoke to some well-known doctors across India and asked them to come forward and share their best advice for asthma management.

Doctor Participation Headline

2860
Doctors Participated In this Campaign
  • "Regular use of inhalers as suggested by your doctor"

    30%
    Of doctors recommended this Advice
  • "Know your asthma triggers and avoid them"

    22%
    Of doctors recommended this Advice
  • "Ensure correct inhalation device usage technique"

    16%
    Of doctors recommended this Advice
  • "Maintain proper device hygiene to ensure optimum outcomes"

    11%
    Of doctors recommended this Advice
  • "Carry reliever inhaler at all times"

    7%
    Of doctors recommended this Advice
  • "Get an asthma action plan to manage your condition"

    7%
    Of doctors recommended this Advice
  • "Use a peak flow meter to keep track of lung function"

    6%
    Of doctors recommended this Advice