Berok Zindagi is an initiative that aims at helping asthmatics realise their true potential and live unstoppable lives. It is the largest initiative by Cipla to create awareness for asthma by educating asthmatics about inhalers, thus encouraging asthmatics to openly accept and adopt inhalers to live a #BerokZindagi
Over the years, the Berok Zindagi initiative has helped create awareness about asthma and its the right treatment i.e inhalers. With this objective, we have brought together two asthmatics who have overcome the condition and proved to the world that asthmatics can achieve their dreams.
We have partnered with 6 times Michelin Star winning chef Vikas Khanna, Arjuna award and Commonwealth Gold-winning Badminton champion Parupalli Kashyap with one of the top Bollywood actor, Ayushmann Khurrana to encourage asthmatics to use inhalers
Through our campaign, we believe the myths and stigma surrounding inhalers will eventually fade away and every asthmatic will live a Berok Zindagi.
Inhalers Hain Sahi Ya Nahi?
We often hear people saying that inhalers are strong and so on. Are they true?
Watch Siddharth Kannan reacting to our video and finding Karan's situation extremely relatable.
Asthma doesn't limit your potential, so don't let it limit your dreams. Watch Karan, a healthy asthmatic, speak about how society still believes in myths about asthma and inhalers. However, he chose to believe that Asthma ke liye #InhalersHainSahi as advised by his doctor.
If there is someone every asthmatic should listen to, it is their doctor. Only doctors will give an asthmatic the right guidance to manage and live an unstoppable life. See what these esteemed doctors have to say about asthma and the use of inhalers as the right treatment for asthma.